According to Microsoft, they are now going to use comScore to figure out the usefulness of the in game ads. So, now that means they are going to be watching what you are doing to figure out the effectiveness of the ads we are seeing. Feeling the vomit come up my throat as I think about in game ads. Have they not gotten enough of my money and time? I pay for the system, games, and services therefore I should not see ANY ads at ANY time! Not that little ole me really has an opinion in the eyes of Microsoft, but I am not happy about this Press Release!